July 2009 - The Red Republic

To sponsor or not to sponsor

Sponsorship is an integral part of a strong and effective publicity campaign and is an important tool in promoting any business. PR firms need to look past the traditional means of publicity and invest in worthwhile sponsorships for their clients. Sponsorships can...

The blog bible

I recently read a great article on how PR people can best deal with bloggers. Just as radio, print and tv journalists require different tailored pitches and messages so to do blog authors, though little to date has addressed how to manage these relationships. While a...