April 2010 - The Red Republic

The Farmville Experiment

Farmville is an online game produced by Zynga that has seen huge success due to the free and social nature of their games including Marfia Wars, Cafe World and Fishville. However it can be argued that their overall winning tactic has been the link to social media,...

Bloggers are the new rock stars

I read a statistic last week that said two thirds of professionals read at least one blog a day. I know there are some people in my office who could read at least half a dozen a day. As a PR agency we now don’t just target traditional media and online news forums, but...

Bloggers are the new rock stars

For brands, it isn’t only the media evaluation that matters now, but more importantly our peers review on social media and that of the new rock stars in our society – bloggers! I read a statistic last week that said two thirds of professionals read at least one blog a...

Ladies prefer diamonds

I was recently invited by McKinney’s Jewellers to attend the Hear and Say Centre’s annual black tie charity fundraiser event at Gianni’s, Portside. The Hear and Say Centre, based in Brisbane with regional centers on the Gold Coast, Sunshine Coast, Cairns, Townsville...