Working in our industry can sometimes be a thankless task. Unlike many other lines of work, what we do doesn’t always deliver instantaneous, tangible results. Of course, we make a difference to our clients’ bottom lines, but that’s not always evidenced until six or even twelve months into a campaign.
If a new PR campaign is going to be successful, you need to have a well thought out strategy in place, to ensure all the goals are being reached in a tactical way. This applies for every campaign no matter how big or small or where it’s located.
When I worked in television as a journalist, I used to tell people that it was not all the glitz and glamour, parties and pay cheques it was believed to be, quite the opposite in fact. I was simply a glorified story-teller.
For as long as I have been in PR the debate has raged on should potential clients pay for pitches? Having owned an agency for seven years, I can certainly attest to the enormous time and effort that goes into every single proposal, not just the winning ones.
Read Fleur Madden-Topley’s latest blog for Dynamic Business Magazine each fortnight here
I love no one in the world as much as my mum and happily confess to being one of those people that proclaim their mum is their best friend. For 20 years she’s been the most constant force in my life, for which I will forever be indebted.
JetStar for their ‘Taking a Break’ online ad campaign advertising cheap flights to Newcastle.
The last few weeks have brought a welcome change of cool breezes and blue skies to Brisbane. It is definitely winter time, and despite what some of our southern compatriots might say the milder months in Queensland do get more than just a little bit chilly.