July 2010 - The Red Republic

Power to the PR People

Building reputations takes time, and creating a robustly positive public perception requires consistent, sustained messaging and intelligent, strategic thought.  Put simply, it isn’t something that just happens overnight – and even if it did, how would you go about...

A Journey of Discovery

When I first joined Blue by Red PR I learnt they take strategic planning one step backward in order to move forward. Red PR has created, the quite frankly brilliant, Discovery Workshop. Unlike most workshops I’ve attended, this one is really interactive with tons of...

Do You Get The Picture?

At least that was my explanation when I didn’t want half hour discussions on media agendas, values and ethics. It was a way of explaining in laymen’s terms what we did for 6pm news, how we sourced and shaped our content for mass consumption. Within that role of...

To pay or not to pay for a pitch?

The research, intellectual property and creative concepts that go into proposals we put out is someone’s full time job and quite often the entire team is involved in the creative process. And for every success that makes that effort worthwhile there are always the...