I like it on the floor, I like it on the couch, hell I like it anywhere….ring a bell?
As some of you may know, the Red PR girls have been on a self-imposed 12 week fitness challenge. Next Monday will officially mark the halfway point on this challenge and although some of us didn’t think we could make it this far – We are all fairly excited to see our changes taking (slightly skinnier) shape.
Every so often in our industry, a campaign comes along which raises the bar and takes us into completely new territory, inspiring grudging admiration, pangs of jealousy and widespread “I wish I’d thought of that” syndrome.
In our increasingly commercial world, establishing and steering an effective brand identity is critically important to the survival of a product or service. Part of our job as PR’s is to help business owners come closer to understanding where their brand really sits in the grand scheme of things – how it is perceived by society at large and by consumers inside and outside of its target market.