March 2011 - The Red Republic

Australia’s Most Wanted Tyres

At the official launch of two innovative new tyres from Cooper Tires, Australia’s largest provider of 4WD tyres, we certainly gave guests an event that would make a lasting impression. Guests including the media and distributers were invited to a ‘Top Secret’ event to...

The Unwritten PR Rules…

Now, two months in and I can already tell you – what is written in your texts books doesn’t always work out and there are many hidden challenges involved in the practical side of working a consumer PR agency. Having come to Red with a few internships behind me I was...