July 2011 - The Red Republic

It’s not all about you

To get straight to the point, the biggest missed opportunity for organizations in utilizing social media is they don’t put themselves in the shoes of an editor. PR professionals have traditionally played the role of ambassador between clients and the media.  Every...

STYLE TIPS FROM A FASHION ICON

Unsure of where to begin, it felt like fate when Blue by Red PR started working with Aussie stylist, Sophia Banks Coloma. Sophia’s a stylist, fashion designer and fashion consultant and has worked with Hollywood A-listers including Amber Heard, Blake Lively and...

New Kids on the Blog

As PR’s we often assess the value of a media channel through its advertising rate or readerships – but the emergence of a new somewhat unmeasurable voice has our system stumped. Bloggers, young and old are taking a hold of the information highway – giving views,...