May 2014 - The Red Republic

#DiscoverPyrmont –A famil for the senses

So when I was given the task of helping to organise a media famil around this interesting village of Sydney – inviting media guests to discover the brilliance of Pyrmont, it’s safe to say basically everything was a discovery for me too! Pyrmont, I soon learned,...

If you try sometimes, you just might find – you get good PR

 Too often, a lengthy approval chain is where good ideas go to die.  To avoid ‘death by committee’ and get the most bang for your buck, here are a few suggestions from our side of the desk. 1.     Don’t mark up changes:  More often than not your publicist will have...