We are exceptionally proud that the Red PR Group has been successfully trading for over ten years. We’ve grown so much, we aren’t just a PR agency anymore. So we made some big decisions in 2013 and we decided to start owning who we are…
In March 2013, Atmosphere, our PROI sister company in South Africa, was briefed to conceptualise an integrated campaign to launch Burger King in South Africa.
There has literally been hundreds of campaigns over the last 10 years.
Here is a list of just some of our favourites ..
Despite what you may think it’s not all dog-eat-dog in the PR world and, I’d even go as far as saying there are a few PR’s who even encourage and help each other – fancy that! One lady leading the charge is Tiffany Farrington, the Director of Social Diary a.k.a. the daily life-saver and go-to website for public relations professionals.
Securing media coverage of your business is important for any company, big or small. Not only does it add credibility to a brand, but it can attract potential investors and establish the founders as thought-leaders in their field.
The Red PR Group is one of Australia’s leading consumer communications agencies with offices in Sydney and Brisbane. As we celebrate ten years in business and launch our company rebrand to reflect our evolution, a rare and exciting leadership opportunity has arisen in our Sydney office for a Senior AM/ team leader to join the party.
I am guilty; I have joined the growing group that is in the habit of increasingly using email as my default method of communication.
Publicity stunts are a bit like playing Russian roulette – your coup could very well backfire. Yes, I’m looking at you South Australian Government and your gold fish stunt which was a bit of a, um, flounder.
When I decided I wanted to pursue a career in PR after being a journo and editor for almost a decade, I smugly told my friends I was ready for a “challenge”. However, I was only thinking about the rewarding parts of a challenge – not the actually challenging parts of it!
With the election pending, many (yes, News Ltd, I’m specifically looking at you!) are hailing Tony Abbott as the winner. However, no matter what happens next weekend, Kevin Rudd is undoubtedly reigning in the Twittersphere.