Did you know that more people own a mobile device than a toothbrush? In fact, mobile devices now drive over 50% of all ecommerce traffic within a population that as an average attention span of …
‘The customer is always right’ is the oldest customer service mantra in the book and has been preached since the early 1900’s. It’s meaning is met with mixed views these days, however the premise remains the same – the customer is the centre of our universe.
With every brand and his dog (or cat more appropriately) vying for attention on social media it’s imperative that brands give their followers a reason to engage.
“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future.” –Steve Jobs.
An insightful three months interning and learning from the ladies in the know at The Red Republic’s Brisbane HQ has enhanced my knowledge of Public Relations left, right and centre. Here’s a little snapshot of what I’ve taken on board!
Because it is certainly unpleasant and tedious to be confronted day-in, day-out with products which are confusing, which literally get on our nerves, and with which we cannot relate. – Dieter Rams
Mick Jagger famously crooned “you can’t always get what you want”, but if what you want is the best from your comms agency, then that’s something we just might be able to help with.
You may have heard that The Red Republic regularly holds seminars for students and graduates wanting to break into the field of PR and strategic communications, and you may ask ‘why?’
We need the dirt. We need to know the pet peeves, what gets a story over the line and what really goes on in a newsroom, so we can share it with our fellow PR peeps.
What is a Marketing Communications Audit?
A full marketing communications audit analyses not only your marketing communications materials and online platforms, but also your current and potential customer base. The purpose of the audit is to understand your positioning in the market and how effectively your key messages are being delivered.