A few months ago we saw a group of the world’s top PR and advertising players battle it out for the most coveted accolades celebrating creativity at its best, The Cannes Lions Festival judges 40,000 submissions …
Yes you’ve heard correctly, Pokémarketing. 2016’s latest gaming craze, Pokémon Go has become one of the biggest trends the world has seen in years. 2016 has seen its fair share of worldwide trends and fads, …
When it comes to growing a business, most companies turn to marketing and communications to reach the right audience, gain widespread recognition and build brand credibility. Traditionally, businesses planned their marketing and communications strategies separately, …
‘The customer is always right’ is the oldest customer service mantra in the book and has been preached since the early 1900’s. It’s meaning is met with mixed views these days, however the premise remains the same – the customer is the centre of our universe.
Cape Town, 21 August 2014: South Africans can tell a great story – hang around a dinner with a bunch of us for long enough and the stories will start flowing quickly.
With every brand and his dog (or cat more appropriately) vying for attention on social media it’s imperative that brands give their followers a reason to engage.
“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future.” –Steve Jobs.
An insightful three months interning and learning from the ladies in the know at The Red Republic’s Brisbane HQ has enhanced my knowledge of Public Relations left, right and centre. Here’s a little snapshot of what I’ve taken on board!
Here’s yet another example of the many reasons I love my job. Last week I found myself standing in Sydney’s first supplements café speaking with fitness and lifestyle media about an exciting new development in Australia’s ‘healthy living’ movement – Performa Nutrition Waterloo.
I’m new to the team having only joined in mid March but it feels like I’m well and truly in the swing of things. This is thanks not only to the team who were really welcoming, but also the dynamic nature of an agency environment, which really gives you no choice but to hit the ground running.