Here’s yet another example of the many reasons I love my job. Last week I found myself standing in Sydney’s first supplements café speaking with fitness and lifestyle media about an exciting new development in Australia’s ‘healthy living’ movement – Performa Nutrition Waterloo.
Up until a couple of months ago, when asked for recommendations in the Pyrmont area my face would draw an absolute blank. Considering I’ve lived in Sydney for most of my life this is somewhat embarrassing.
Mick Jagger famously crooned “you can’t always get what you want”, but if what you want is the best from your comms agency, then that’s something we just might be able to help with.
We need the dirt. We need to know the pet peeves, what gets a story over the line and what really goes on in a newsroom, so we can share it with our fellow PR peeps.
I’m often asked what my job entails… what PR’s really do… ‘cos like we all just sit around, look glamorous, drink champagne and stare at pretty clothes right? Nup.
It’s not every day you can say you are working at a 5 star resort on the beautiful Indonesian island of Bali, but for four days in January, this became a reality for Senior Account Manager Mia and I when we took eight of the top travel journalists from around the country on a media trip for our client, Luxury Escapes.com.
There has literally been hundreds of campaigns over the last 10 years.
Here is a list of just some of our favourites ..
Fiji has long been known as a holiday destination for people with 5 screaming children, cheap buffets with food that speaks to people who like chicken and chips and burgers for every meal and cheap babysitting – Oh could I be more wrong?