Dark Social: The stuff you need to know

Imagine this. It’s a Sunday night, you’re in your PJ’s, you’ve just fed your cat and you’re ready for bed. You find yourself scrolling through Instagram, screenshotting several images of pairs of jeans and sending them to your friends in a group chat, asking for their...

Global PR in Review

A few months ago we saw a group of the world’s top PR and advertising players battle it out for the most coveted accolades celebrating creativity at its best, The Cannes Lions Festival judges 40,000 submissions from 23 creative categories, including PR, making it one...

The Publicists Guide To Inner-Peace

Between all the deadlines, stress and responsibilities of everyday life, inner peace may seem almost impossible to achieve. The struggle to maintain one’s inner peace and avoid burnout has become a standard ingredient of the modern working life, but what if there was...

5 PR Tips For Fashion Brands

Owning a fashion label is no piece of cake and establishing your distinct presence in the highly competitive fashion industry can be challenging. This is when the power of PR comes into the equation! Securing the perfect product placement can sell out an item for the...
15 Years of Fame