There are no golden tickets in PR, landing your dream job takes hard work and creativity. If you are a soon-to-be communications graduate the best analogy for success to consider is The PR Sundae.
Harness the power of word of mouth to reach more consumers just by engaging with your most influential customers. Have you ever loved a brand so much that you felt compelled to talk about it …
It’s nearing my one year anniversary here at The Red Republic (yay cake!), so I thought I’d share my key learnings on what it takes to make it in this dynamic, challenging and fascinating world …
‘The customer is always right’ is the oldest customer service mantra in the book and has been preached since the early 1900’s. It’s meaning is met with mixed views these days, however the premise remains the same – the customer is the centre of our universe.
Cape Town, 21 August 2014: South Africans can tell a great story – hang around a dinner with a bunch of us for long enough and the stories will start flowing quickly.
With every brand and his dog (or cat more appropriately) vying for attention on social media it’s imperative that brands give their followers a reason to engage.
“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future.” –Steve Jobs.
An insightful three months interning and learning from the ladies in the know at The Red Republic’s Brisbane HQ has enhanced my knowledge of Public Relations left, right and centre. Here’s a little snapshot of what I’ve taken on board!
Because it is certainly unpleasant and tedious to be confronted day-in, day-out with products which are confusing, which literally get on our nerves, and with which we cannot relate. – Dieter Rams
Here’s yet another example of the many reasons I love my job. Last week I found myself standing in Sydney’s first supplements café speaking with fitness and lifestyle media about an exciting new development in Australia’s ‘healthy living’ movement – Performa Nutrition Waterloo.