Bacchus - The Red Republic

Bacchus

CASE STUDY

The Brief

Execute a memorable and epic launch event for Brisbane’s first high-end pool bar, Bacchus, generating brand exposure and social hype.

The Campaign

We developed a lavish and unique launch concept for 600 guests, including top Brisbane and national media. We began outreach to traditional media 6 months before launch to secure in-depth stories at launch. Secured partners including Lamborghini, Moet & Chandon and Canturi to communicate Bacchus’ ultra lux brand positioning.

THE RESULTS

$464,000

Value of coverage 

1 million+

people reached

30%

social media growth

The launch was heralded by influencers as “the best launch event Brisbane has ever seen”.

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