Broadway - The Red Republic

Broadway

CASE STUDY

The Brief

Create an engaging PR campaign to launch Broadway Sydney’s new food, fashion and beauty retail floor

The Campaign

The Red Republic created “Fusion Fest”, a festival fusing food, fashion and beauty. We secured an all-star talent line-up including Max Made (who hosted make up sessions at Sephora), stylist Jasmin Howell, celebrity chefs Adam Liaw and Taline Gabrielle, TV personality Carissa Walford, photographer Yan Yan Chan and give music acts including Kyle Lionhart, Lastlings and Emma Woodes.

THE RESULTS

$230,000

value of coverage + $35,000 in free influencer promotion

4.1 million+

people reached

700

Social media competition entries

Free Partnership

with Spotify valued at $100,000

Want to chat about what we can do for you?