Hotel Tonight - The Red Republic

Hotel Tonight

CASE STUDY

The Brief

To launch in Australia, global hotel booking app HotelTonight needed to raise national brand awareness that positioned the company as a ‘disrupter’ in the hotel booking industry.

A key USP for the brand was a focus on carefully curated, unique hotel properties that are quirky and outside the normal selection of hotels offered by traditional OTAs.

We needed to communicate both of these elements to consumers Australia-wide and we needed to do it quickly to meet the brands aggressive growth targets.

The Campaign

We developed a unique brand asset that would physically represent the brand personality and USPs. Introducing The Spontaneity Suite – Australia’s first travelling hotel suite – completely self-contained and transportable via road or rail to absolutely anywhere in the country. 

Spending 7 days in each

THE RESULTS

130,781,511

people reached globally

$4,818,786

value of coverage

50,000

app downloads

900%

more app opens than average during activation

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