House and Land - The Red Republic

House and Land

CASE STUDY

The Brief

Australia’s newest property tech company houseandland.com.au appointed The Red Republic to launch the new technology platform to create awareness of the HAPI technology, the platform and its key stakeholders to align with its national sales and marketing strategy.

The Campaign

As a tech start-up, The Red Republic created  robust PR strategy to ensure maximum cut through in top tiered media while speaking to its business capabilities to both B2B and B2C markets.

The Red Republic commissioned a research report focusing on creating leading data to release along with positioning houseandland.com.au as a voice of authority not just in the building industry but for property and tech overall.

A targeted media campaign engaged top tier journalists in the property and technology space yielding results that saw spikes in brand engagement from top tier national and international businesses.

THE RESULTS

$2,541,143+

Value of coverage

33 million+

people reached

112

Pieces of coverage

Houseandland.com.au launch campaign was crucial to the national success of its sales strategy and has created conversation within the industry in how the tech industry is transforming the property industry with Houseandland.com.au leading the conversation and authority.

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