Sabo Skirt - The Red Republic

Sabo Skirt

CASE STUDY

The Brief

The Red Republic represented leading e-commerce fashion brand, Sabo Skirt, for four years taking them from a small Brisbane blog to an international fashion house with celebrity followers such as Kylie Jenner, Bella and Gigi Hadid and Vanessa Hudgen. The Red Republic represented Sabo Skirt through its showroom, runway and bespoke events along with directing its PR strategy communicating key partnerships, stakeholders and business news.

The Campaign

The Red Republic continuously created leading campaigns for Sabo Skirt to support its business focus including the launch of Sabo-mini (NYFW), Love AJ and Wanted partnership/capsule collections and the ‘Sabo Summer’ and Coachella parties. 

Additionally, The Red Republic created a celebrity following with a strategic seeding program targeting top tier Australian and international celebrities.

The Red Republic also created a profiling strategy to build both CEO profiles within the media and across socials, positioning them as a leading e-commerce and social brand amongst Australian fashion industry.

THE RESULTS

100 Million+

people reached

$30 Million+

value of coverage

Campaign highlights included;
Cosmo Fun Fearless Female winners
9 to Thrive speaking opportunity
Celebrity following
Brand partnerships (Fiji Water, Topdeck Travel, Australia’s Next Top Model)
Coverage achieved (Forbes, CNN, Vogue,)
Forbes 30 under 30
Feature segment on CNN
Inclusion in NYFW Fashion Pallette
Top tier media features including Vogue, Harpers Bazaar, Elle, Marie Claire and The Collective

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