Tangalooma Island - The Red Republic

Tangalooma Island

CASE STUDY

The Brief

Publicise and raise awareness for Tangalooma Island Resort all year around ensuring the resort is a consideration for locals and visitors.

The Campaign

A traditional PR-led campaign, to raise awareness and drive bookings throughout the year. This involves pitching in media famils, feature stories and wrap-ups for each of the key seasonal stages throughout the year including; day cruising, whale watching, overnight stays and seasonal promos and deals.

THE RESULTS

$3,951,884

PR Value

30.4 million+

people reached

109:1

ROI

Highlights included a five page spread in Australian Women’s Weekly, a three page spread in Virgin Voyeur magazine and coverage on Harper’s Bazaar and The Morning Show.

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