Westfield Carindale - The Red Republic

Westfield Carindale

CASE STUDY

The Brief

To launch the Westfield Carindale S/S16 collection, generating interest and excitement from consumers and media.

The Campaign

The Red Republic locked in Samantha Harris as the Westfield Carindale S/S16 ambassador, managed the build and creative direction of a pop-up stage build, planned a media and consumer event, managed all event logistics, and carried out media and influencer outreach to lock in press and social coverage for the launch.  

THE RESULTS

10:1

ROI

1.7 million+

People reached

16

Pieces of coverage

Campaign highlight: Locking in Samantha Harris as the ambassador.

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