Creative Direction Archives - The Red Republic
Scrub Co.

Scrub Co.

Scrub Co. CASE STUDY WHAT WE DO The Brief To launch organic beauty brand Scrub Co. in New Zealand, bring the brand to life creatively through design and photography and create online hype to attract both consumers and retailers. The Campaign We needed to position the...
HiSmile

HiSmile

HiSmile CASE STUDY WHAT WE DO The Brief To raise the profile of HiSmile through building a strong profile for the founders, Nik and Alex across national press to achieve widespread recognition, influence and appeal with people from all walks of life. The Campaign The...
Hotel Tonight

Hotel Tonight

Hotel Tonight CASE STUDY WHAT WE DO The Brief To launch in Australia, global hotel booking app HotelTonight needed to raise national brand awareness that positioned the company as a ‘disrupter’ in the hotel booking industry. A key USP for the brand was a focus on...
Westfield

Westfield

Westfield CASE STUDY WHAT WE DO The Brief To launch the Westfield Carindale S/S16 collection, generating interest and excitement from consumers and media. The Campaign The Red Republic locked in Samantha Harris as the Westfield Carindale S/S16 ambassador, managed the...
Sofitel Noosa

Sofitel Noosa

Sofitel Noosa CASE STUDY WHAT WE DO The Brief Launch Sofitel Noosa’s new poolside bar concept, The Cabanas Noosa through an integrated social and PR campaign. The Campaign To raise awareness and build hype for The Cabanas, The Red Republic carried out a 3-month...