The webinar prompted a team discussion on what works and what doesn’t work when it comes to digital strategies.
It’s no secret that Facebook is here to stay. With over 1 billion active monthly users it seems the robust visual experience of Facebook timeline has led to increased fan engagement.
Facebook is the social media channel of choice in the western world, with 80% of people preferring to engage with brands on Facebook than other social media channels. There is also an emergence of digital word of mouth, with 56% of people more likely to recommend a brand to their peers that they have liked on Facebook.
Having a Facebook page is not enough; the key is becoming a powerful social media player, so we have put together six steps to a successful Facebook strategy.
Tips for creating a successful Facebook strategy
1. Set Goals
What is it that you want to get out of it? Are you looking at converting ‘likes’ to sales?
2. Listen
Who is talking about your brand and what are they saying?
3. Define your Audience
Don’t assume your audience; identify, observe and define who you are targeting from the beginning.
4. Content Creation
Speak to your fans and get them to provide you with the content. Encourage sharing of photos, stories and tips.
5. Publishing Strategy
Find out what times your fans are online and schedule your posts for the most effective reach. Research shows that the hours between 1 to 4pm are the best times for Facebook to optimise social engagement (when the office crowd hit their post-lunch crash). Red PR finds tweets shared earlier in the week do better than those sent later in the week, and Faceboook posts do best early Wednesday afternoon.
6. Analyse
Figure out what’s working and what isn’t and make changes accordingly.
