Using an Influencer: The key to online branding success - The Red Republic

It’s early Monday morning and time to kick start the week ahead. If you’re like me, you will spend your ‘five more minutes’ scrolling the pages of Instagram for your daily inspo/fashion/foodie/holiday fix.

As you lay in bed scoping Instagram, you sight Tash Oakley @tashoakley in her bikini’s looking FINE! One thing leads to another and the next thing you know you’re hitting the ‘buy now’ button on a teenie bikini for yourself!

This purchase was utterly driven by influencer marketing. Influencer marketing has taken the PR world by storm and is offering both start-up and established companies the opportunity to have their brand seen by their ideal demographic for little investment.

Influencers have a ‘round the consumer clock’ following with an abundant of worldwide engagers observing their every move. This generates an opportunity for instant ROI for anyone trying to sell a product online. #WINNING!

Facebook, Instagram and Snapchat are all ranked within the top 5 platforms for brands to get their message across to a multitude of people. On average, Facebook engages 15 million users, Instagram 5 million users and Snapchat over 2 million users, worldwide.

Using an Influencer is essentially a form of “word of mouth” advertising. An estimated 92% of people follow the opinion and recommendation of those they know and trust, making this form of marketing generate an estimated 2x sales than possible by generic, paid advertising methods.

Here are 3 tips to ensure your business is on the right track when using an influencer;

Be specific: make sure the Influencer is aware of the key message they need to get across and the target demographic they need to reach. The easier you can make it for the influencer the better the post will be. Same goes for the photo they need to post. If you want the influencer in the image holding your product, it doesn’t hurt to say so.

Create suggested wording: provide the influencer with on-brand hashtags, preferred schedule posting times and captions relevant to your brand / product being promoted.

Set Goals: make sure the overarching goal is specific to the influencer and the outcomes are achievable. Don’t think because you are working with an influencer you will immediately sell out of product. It doesn’t always work that way.

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