News is happening 24/7 and it is a changing environment with the rise of social media.

We no longer have time to plan our responses, we need to plan in advance, practice and be prepared… for anything.

Our media training workshop allow you to fully understand today’s different media platforms and want they want from you. We will work on your key messages, bridging techniques, the truth behind no comment, interview techniques for different mediums, the good, the bad and the ugly and real taped interviews with working journalists.

Our in-depth workshops take you and your team through the following media areas:

  • What is news?
  • What are the 8 news values?
  • Planning your key messages
  • Rules of engagement
  • Interview techniques – How to handle interviews with specific mediums, print, tv, radio and online
  • News grab formulas
  • Talkback radio structure
  • Appropriate language and bridging techniques
  • How to manage a crisis
  • On camera interviews