Sabo Skirt

Having successfully represented fashion labels in the past,The Red Republic were commissioned to raise the profile of growing fashion brand Sabo Skirt. A key goal of the communications strategy was to increase awareness of the brand, across multiple platforms as a hub for young women who want high end trends at affordable prices.

sabo_the_briefThe Brief

The Red Republic were responsible for increasing brand awareness and presence of the growing Brisbane based label Sabo Skirt through a variety of channels.

The Red Republic developed a 6 month strategy to capture the target market of young women aged 14-24 years old through lifestyle, and business editorials, product placement, celebrity seeding, media showings and social media campaigns.

The Red Republic secured coverage across all major glossy magazines including Shop Til You Drop, Cosmopolitan Magazine, Elle Australia, as well as business publications such as News Ltd Your Money, and Kochies Business Builders.

sabo_the_resultsThe Results

With just over 33 print features secured in three months, the Sabo Skirt campaign continues to achieve impressive results.

In the first three month The Red Republic achieved amazing results for the Sabo Skirt brand generating a total of $916,114 in PR value.