What we did and why it worked
Our initial launch campaign needed to communicate the brand’s key USPs and its “no contracts, no fuss” approach, 24/7 schedule and positioning as an affordable, small alternative to expensive, big box gyms. The messages for potential franchisees included minimal investment with high return and the opportunity to become your own boss while still belonging to a successful global network. We devised a communication strategy that worked hand in hand with the client’s ambitious business plan targeting potential franchisees and increasing localised brand awareness.
Within 24 months, our campaign had secured major features in The Australian’s Entrepreneur section, The Herald Sun, BRW, The Daily Telegraph, Alpha magazine and SME title Dynamic Business Magazine. We secured franchisee profiles in The Courier Mail, Quest newspapers, The West Australian and many more local publications. In 24 months, the Snap Fitness brand opened 50 clubs nation-wide and today boasts close to 200.
The total publicity value generated in the first 24 months was $2,360,716. 5 years on, and we are working with the brand once again on their evolution, helping them through their club modernization Australia-wide.