Challenge.

Telstra asked us to develop a social content campaign that increased awareness of the NRL sponsorship by tapping into the passion fans have for their club.

This is well worn territory and standing out is a challenge, especially on a smaller budget. So we found a different way into the fans’ hearts that enabled us to also gain the support of the clubs. Because who else is more passionate about footy than the team mascots?

Solution.

Mascot Madness is an entertaining, quirky and heart-warming social campaign and four-part video series that captures the unusual stories of the game’s greatest followers.