Our history

We are proud of our history and the evolution of our business from local PR agency in 2003 to having four offices across two countries in 2018.


Our foundations are built on the premise of entrepreneurship, quality, understanding return on investment and creating value, all of which have held us in good sted all these years later to be a leader in our industry.
Formally known as The Red PR Group, The Red Republic was founded by former journalist Fleur Madden in Brisbane in 2003 and over the last 15 years has grown to be a fully integrated, award winning communications and brand agency. Yeah we ain’t bad, we’ve won a few gongs along the way, had some fun with our amazing clients and have worked hard to be one of the leading consumer PR agencies in Australia.
In 2007 The Red Republic opened its doors to our first Sydney office on Oxford St, Paddington and hasn’t looked back. In 2008 we become one of the first Australian partners of global PR network PROI, where Fleur later held an international board position as Chairman for Asia Pacific. In 2016 we caught the attention of revered advertising group McCann Worldgroup and joined their family of global brands.
2017 was a massive year for us, we merged with boutique Gold Coast agency Pineapple PR, opening our first Gold Coast office. A few months later we opened our first overseas office in Los Angeles where we specialise in launching Australian brands into the U.S.

Ready to work with us? We’d love to hear from you!

15 Years of Fame