PR Lessons In Life And An Island Resort

 Surrounded by a group of talented, strong and kick ass women for a weekend will definitely make you want to strive to be better than ever – not just in your professional life but in your personal life too!

A few weeks ago I was lucky enough to attend The Red Republic’s annual conference at the beautiful Tangalooma Island Resort and I wanted to share the top three things I valued the most from this experience

1. Visualising success

As we were welcomed aboard the ferry to Tangalooma, I had no idea just how much closer I would get to my team and how much I would learn about myself and my personality in the process.

The resort itself was amazing and I am grateful to have experienced the dolphin feeding, beautiful weather, gorgeous views and swimming in the still waters. It was certainly an inspirational backdrop for the lessons ahead!

One of the first things in the conference that we took part in was to close our eyes and imagine what the very best PR person in the world looked like. What did she wear, what did she look like, how did she speak and more importantly how did she listen. We needed to visualise what the most inspirational version of ourselves looked like and think about what we needed to implement to make it a reality.

My answers I have put into place to make sure I fit my own criteria and channel my inner best PR gal daily!

2. Fear nothing but to waste the present moment

One of my favourite quotes from the conference is to “fear nothing but to waste the present moment”. This quote comes from a video known as the Fred Factor and tells us how to deliver the best customer service – beyond expectation. I think this is an extremely important mindset and attitude to have, especially in today’s current climate.

After watching this video, each night I ask myself, “have I wasted any moment of today?” To be truthful, sometimes I think that myself maybe I have – so the next day I try to be the best again.

I structure my day and tasks more effectively and slowly I am seeing the benefits of better time management. I feel more fulfilled and believe I am giving my clients a better service than ever before!

3. Fake it until you become it

The final important lesson I found myself absorbing was to fake it till until you become it!

Now this doesn’t mean to give misleading information but rather about how your body language ultimately shapes who you are. I think this is a particularly important lesson for myself and other people in a similar position in their lives – recently graduated or just starting their career path.

These lessons have really resonated with me and I think I am becoming a better PR exec because of them. I believe that watching these videos might also inspire you to be the best at whatever it is you do, be it a uni student, a PR pro or a postie!

Key Advertising & Marketing Industry publication B&T has today published its annual list top agencies for the hotly contested title of B&T Agency of the Year, placing HERO at the top spot of their Queensland list, coming in at number 1 for Brisbane’s best creative advertising and marketing agencies.

As a leading Brisbane creative agency ourselves, we understand firsthand the level of excellence, innovation, and relentless dedication it takes to stand out in this competitive city of Brisbane. That’s why the B&T Agency of the Year Queensland rankings hold such significant weight for us and our peers. These rankings aren’t just about bragging rights, they’re a testament to the hard work, bold creativity, and meaningful results that creative Brisbane ad agencies deliver for their clients. Being recognised by B&T, one of Australia’s most respected industry publications, reflects the impact and influence Brisbane’s best creative advertising and marketing agencies have within the local and national creative landscape.

Suffice to say, seeing HERO Brisbane nab the number one spot in the B&T Agency of the Year Queensland rankings is nothing short of an honour. It’s a recognition that celebrates not only outstanding campaigns and creative thinking, but also strong client relationships, a thriving agency culture and consistent business growth. We know the level of commitment it takes to reach that pinnacle and we applaud those who achieve it. It sets a benchmark for the rest of us, driving the entire industry forward and reminding us of the value of big ideas executed with precision, passion, and purpose.

This well-deserved recognition follows HERO Brisbane’s top ranking at the Brisbane Advertising and Design Club (BADC) Awards, which of course represents the very best of Brisbane’s creative industry and saw HERO Brisbane awarded multiple trophies. Aveo ‘Care Conversations’ in Best Online and City of Gold Coast’s ‘Wonder Reef’ in Best Integrated Digital were both big HERO Brisbane winners, along with all-important recognition for Queensland Police Service’s ‘Made For It’ as well as Coorparoo Square’s ‘Brisbane Record Fair’.

It’s worth noting that HERO Brisbane also kicked off this year by being named Campaign Brief’s Hottest Brisbane Independent Creative ad agency in the annual and always hotly contested CB Hot List. CB receives over 300 Hot List submissions every year, making it the definitive record of Australia’s top performing and most awarded creative advertising agencies. This is recognition not for the work HERO Brisbane has produced, but also for the agency’s purpose to Turn Brands Into HEROES and its dedication to the power of creativity to drive meaningful business results. It’s also testament of the agency’s ambition to see HERO not just named Brisbane’s best independent creative advertising agency, but also to see HERO Brisbane consistently rank number 1 as Brisbane’s best creative advertising agency.

Above all, to be acknowledged again at the very top of Australia’s advertising best creative agencies is a true credit to the agency’s dedication, passion and strategic thinking that fuels HERO Brisbane’s work. And that’s a creative commitment and ambition that we applaud.