The Brief

4Fingers Crispy Chicken tasked the TRR team with the launch of the brand in Australia. Opening two stores in Queensland and one store in Victoria within the same month, the TRR team was to work closely with the 4Fingers team to ensure a seamless launch of all three restaurants. Post launch we have continued to work closely with the 4Fingers team to create amazing publicity opportunities, design monthly social media content and drive a strong influencer program.

The Campaign

The Red Republic worked with 4Fingers to create a robust strategy of local media, bloggers, influencers and guest engagement to create brand awareness at each of the three store launches in Australia, and also created various upcoming activities and promotions to drive sales. TRR also hosted a media VIP night to further cement brand awareness within the QSR trade and consumer space for 4Fingers Crispy Chicken.



value of coverage


people reached


growth on facebook


social media posts with influencers in the first month

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