Execute a memorable and epic launch event for Brisbane’s first high-end pool bar, Bacchus, generating brand exposure and social hype.
We developed a lavish and unique launch concept for 600 guests, including top Brisbane and national media. We began outreach to traditional media 6 months before launch to secure in-depth stories at launch. Secured partners including Lamborghini, Moet & Chandon and Canturi to communicate Bacchus’ ultra lux brand positioning.
Value of coverage
social media growth
The launch was heralded by influencers as “the best launch event Brisbane has ever seen”.