BROADWAY
CASE STUDY
Challenge.
Create an engaging PR campaign to launch Broadway Sydney’s new food, fashion and beauty retail floor.
Solution.
Developed creative concept, “Fusion Fest” a two-day FF&B festival merging
food, fashion and beauty.
Secured an all-star talent line-up including:
- Make-up artist Max Made
- Stylist Jasmin Howell
- Celebrity chefs Adam Liaw and Taline Gabrielle
- TV personality Carissa Walford
- Photographer Yan Yan Chan and;
- live music acts including Kyle Lionhart, Lastlings and Emma Woodes
Spotify Partnership
Valued at $100,000 was secured, where shoppers could download a custom Fusion Fest playlist
1,000+
Captured data from competition entries
$230,000
Worth of media coverage secured
4 Million+
People reached
Want to chat about what we can do for you?
BRISBANE
TBA
_______________
Brisbane QLD 4000
T: +61 7 3099 1750
[email protected]
SYDNEY
Royal Naval House
32 Grosvenor Street
Sydney NSW 2000
T: +61 2 9211 1954
[email protected]
MELBOURNE
Level 7,
574 St. Kilda Road
Melbourne VIC 3000
T: +61 3 9993 9333
[email protected]
