Create an engaging PR campaign to launch Broadway Sydney’s new food, fashion and beauty retail floor
The Red Republic created “Fusion Fest”, a festival fusing food, fashion and beauty. We secured an all-star talent line-up including Max Made (who hosted make up sessions at Sephora), stylist Jasmin Howell, celebrity chefs Adam Liaw and Taline Gabrielle, TV personality Carissa Walford, photographer Yan Yan Chan and give music acts including Kyle Lionhart, Lastlings and Emma Woodes.
value of coverage + $35,000 in free influencer promotion
Social media competition entries
with Spotify valued at $100,000