Challenge.

We were invited to take part in The Pitch segment on Gruen – an Australia TV program dedicated to debating all things advertising. Hosted by Will Anderson and a panel of advertising industry experts, including Russel Howcroft of Todd Sampson, two Australian agencies are challenged to meet a similar brief, with one awarded as the winner.

Our brief? Develop a TVC to thank Australia’s Healthcare Workers on the back of the extraordinary feats of bravery they have shown, their personal risks and sacrifices made in leading our community through the Covid-19 pandemic.

Solution.

We developed a moving piece, which leveraged clever illustration animation to look through the lens of Australia’s youngest generation.

Results.

A win, thanking our health care warriors for their above-and-beyond efforts during this year’s pandemic.