Telstra

CASE STUDY

The Brief

Develop an integrated campaign, innovation program and real-time content campaign, designed to create relevance with the Under 35 segment. Developed through a collaborative process with Telstra and industry influencers.

The Campaign

  • Insights & influencer workshop
  • Communications strategy
  • Brand identity & online TVC
  • Content framework
  • 75+ visual and video content
  • Tumble partnership
  • Distribution and paid media planning

THE RESULTS

2.5 million

Engagement

1.7 million

Videos viewed

8 million

+ ve client conversation

+66%

Brand consideration

Want to chat about what we can do for you?

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