The Brief

To build awareness and interest for the Kerrie Hess brand in Australia through national and local media coverage, recruiting new customers and generating sales.

The Campaign

The Red Republic carried out a national publicity campaign for Kerrie Hess incorporating personal profiling, expert profiling and product placement across print and online lifestyle, fashion, travel and interiors publications, showcasing Kerrie as the woman behind the brand.


$1.2 million

Value of coverage in six months

9.6 million+

people reached

Highlights included a five page spread in Australian Women’s Weekly, a three page spread in Virgin Voyeur magazine and coverage on Harper’s Bazaar and The Morning Show.

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15 Years of Fame