Robina Town Centre - The Red Republic

Robina Town Centre

CASE STUDY

The Brief

Increase brand awareness and excitement amongst Gold Coast locals about Robina Town Centre; encourage interest and drive customers to the centre.

The Campaign

The four month campaign involved a large scale activation; concept creation, design and build; talent scouting and management; event management; and broadcast and editorial publicity, with a focus on local media. The objective was to create an exciting and enticing pop-up shop and competition, curated by local celebrities, to encourage Gold Coast locals to visit theĀ Robina Town Centre and shop locally from its retailers. The “By Locals, For Locals” initiative saw over 400 consumers enter the draw to win exclusive access to each celebrity styled pop-up shop and take home a share of $40,000 worth of prizes.

THE RESULTS

1,061,463

People reached

$116,397

Value of coverage

$124,563

Total consumer entry spend

With over one million people reached, Robina Town Centre was featured on local and national mediums such as Hot Tomato, 7 News Gold Coast, Sun Community Newspapers, The CourierĀ­Mail and The Daily Telegraph.

Want to chat about what we can do for you?