Sofitel Noosa


The Brief

Launch Sofitel Noosa’s new poolside bar concept, The Cabanas Noosa through an integrated social and PR campaign.

The Campaign

To raise awareness and build hype for The Cabanas, The Red Republic carried out a 3-month campaign which involved establishing a social media presence, carrying out various photoshoots to capture all supporting imagery, managing carefully targeted Facebook advertising and setting up famil visits with key national press and influencers to drive social and media coverage.



value of coverage – an ROI of 105:1 after three months

2.3 million+

people reached


on social media after 3 months

Campaign highlights to date include media famils and coverage with Vogue Living, Harper’s Bazaar, QANTAS Inside Traveller and Fairfax Traveller

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