Challenge.

Launch Sofitel Noosa’s new poolside bar concept, The Cabanas Noosa through an integrated social and PR campaign.

Solution.

To raise awareness and build hype for The Cabanas, The Red Republic carried out a 3-month campaign which involved establishing a social media presence, carrying out various photoshoots to capture all supporting imagery, managing carefully targeted Facebook advertising and setting up famil visits with key national press and influencers to drive social and media coverage.