TANGALOOMA ISLANDCASE STUDY
Publicise and raise awareness for Tangalooma Island Resort all year around ensuring the resort is a consideration for locals and visitors.
A traditional PR-led campaign, to raise awareness and drive bookings throughout the year. This involves pitching in media famils, feature stories and wrap-ups for each of the key seasonal stages throughout the year including; day cruising, whale watching, overnight stays and seasonal promos and deals.
Highlights included a five page spread in Australian Women’s Weekly, a three page spread in Virgin Voyeur magazine and coverage on Harper’s Bazaar and The Morning Show.