Challenge.

Represent leading Australian shopping centre Westfield to creatively direct, design and manage key events, activations and installations across a multitude of shopping centres with a key focus to promote Westfield as a consumer focused centre.

Solution.

The Red Republic created leading fashion events, activations and installations for multiple Westfield centres across Queensland to support their retail offering and showcase the multiple facets on offer across Westfield. From launching S/S16 and A/W16 fashion collections and creatively directing, building and managing multiple Easter and Mother’s Day personalisation stations to designing and styling lolly shop pop ups, fashion workshops and interactive installations, The Red Republic worked with Westfield to position the centre as THE shopping destination in Australia.

For all these events, activations and installations The Red Republic managed the build, creative direction and all event logistics including bump in, set up, management on the day and bump out.

The Red Republic also secured key ambassadors like high-profile supermodel Samantha Harris for key consumer events and carried out media and influencer outreach to lock in press and social coverage for events.