WESTFIELD CARINDALECASE STUDY
To launch the Westfield Carindale S/S16 collection, generating interest and excitement from consumers and media.
The Red Republic locked in Samantha Harris as the Westfield Carindale S/S16 ambassador, managed the build and creative direction of a pop-up stage build, planned a media and consumer event, managed all event logistics, and carried out media and influencer outreach to lock in press and social coverage for the launch.
Pieces of coverage
Campaign highlight: Locking in Samantha Harris as the ambassador.