Challenge.

It’s the healthy, Mexican inspired food banding together with everyday Aussies to help stop word hunger – having donated in excess of 40 million meals to people in need since its inception. That’s what we’re taco-ing about!

When Australian-founded Mexican restaurant chain, Zambrero, approached us seeking to harness the power of social media to build a strong brand personality and engaged fan base – all while raising awareness for its Plate4Plate initiative – we knew it was a win for mind, souls and taste buds Australia-wide.

Solution.

The Red Republic recruited social influencers to hype Zambrero as the ultimate in healthy and fresh takeaway Mexican. We launched a VIP Zambrero card, which we used to negotiate social posts with no partnership fees – purely contra, determined by each influencer’s follower count.

At every Zambrero restaurant, all year round, Zambrero donates a meal to those in need and less fortunate for every burrito or bowl purchased. We sought to bring awareness to the brand’s incredible Plate 4 Plate Meal Packing Event that takes place annually, showcasing the record-breaking work of more than 1,500 volunteers across five states.

We also showcased Zambrero’s delicious 2017 menu launch with an 8-course degustation dinner, paired with drinks for maximum indulgence. Constructed from the freshest, healthiest and most flavoursome ingredients and spices on offer, guests were treated to a modern-Mexican culinary journey