Lu Vardy

Executive Planning Director

Lu is an experienced strategic advisor who draws from a diverse knowledge base to inspire action across brand, marketing and business operations. All backed by an award-winning track record in advertising, communications and client-side roles.

A Chartered Marketer and award-winning strategist, Lu brings over 2 decades of global experience working across the media, marketing and advertising industry, both on the client and brand side as well as in creative and media agencies.

Her career began at TBWA in South Africa and senior roles in Marketing at PlayStation and Virgin Mobile, before she moved to Australia in 2011. Lu’s brand and creative agency experience includes head of strategy roles at the likes of Naked, VML, BMF. Mindshare and Dentsu.

She has lead strategy on large scale consumer, B2B and social change campaigns both locally and internationally, across all facets of strategic planning, from Brand, Marketing and Content Strategy, to Channel Planning, Consulting, Behavioural Science and Brand Innovation.