Who we are
Nikki has over fifteen years of event styling, event planning, marketing, communications and public relations. Her highly decorated career has seen her work with some of the world’s leading designers and brands.
Her career started in 1999 when she joined Estee Lauder, working in the energetic Special Events department as a Personal Assistant. Discovering her love for Events, her boss encouraged her to explore her passion and started to work on her first independent product launch for the Estee Lauder fragrance pleasures intense. After the success of the Australian fragrance launch, Nikki was asked to reproduce the same event across the Asian market and from that day forward, knew her creative passion belonged to the beauty arena.
During her eight-year career at Estee Lauder Companies, Nikki worked on both small and large scale conferences, product launches, celebrity market visits and special events for clients such Jo Malone, Clinique, M.A.C, Bobbi Brown, Aveda, and Tom Ford. A major highlight during this time was launching the Jo Malone brand into the Australian Market.
In 2007, Nikki was offered a role with the iconic Australian fashion designer Collette Dinnigan, coordinating her Ready to Wear Fashion Week Collections in Paris, London, and Sydney.
Nikki realised her heart was calling her back to the world of beauty, and returned to Sydney and was quickly offered a role as the Beauty Account Manager at elise garland public relations looking after a portfolio of brands ranging from Dermalogica, Diptyque Candles and Kit Cosmetics.
2011 saw Nikki open her own events and public relations agency called Think PR and Events, freelancing and producing events for a diverse range of clients from Bumble Australia, FurFresh, Blackmores and Nivea.
After an 8 year break in agency life, Nikki has recently started a new role as the Sydney Account Director at The Red Republic.