Sue Young
Creative Director

With a career spanning Johannesburg, London, Auckland, and Australia, Sue’s shaped brand storytelling for global giants like Sony, Unilever, Disney, and Pfizer. Rising through the ranks at top-tier UK agencies including RAPP and Iris Worldwide, she joined RAPP/DDB in New Zealand, earning accolades from the Cannes Lions to the International ECHO Awards before founding independent NZ powerhouse Chemistry.

As Executive Creative Director for over a decade, Sue transformed Chemistry into one of the region’s most respected agencies, amassing a trophy cabinet that includes Spikes, Caples, AXIS, and an impressive five International ECHOs in a single year. Beyond her commercial success, Sue’s a dedicated advocate for the next generation of talent and female leadership, having lectured in advertising creativity at AUT and served on the Executive Jury for the Gerety Awards. Her influence extends far beyond the boardroom, impacting the industry through mentorship and academic contribution.

Now a seasoned creative leader, Sue blends global craft with sharp commercial instinct to drive high-performance marketing that elevates brands into cultural icons. Affectionately nicknamed “The Swan” for her ability to maintain a calm, composed presence while working with relentless energy beneath the surface, Sue brings deep strategic rigor and a passion for inclusivity to every project. She remains a steadfast believer in creativity as a powerful force for change, consistently delivering work that resonates on both a commercial and human level.