BEACHWAVER
CASE STUDY
Challenge.
To launch US brand the Beachwaver Co. in Australia and drive sales through a targeted publicity campaign.
Solution.
The Red Republic carried out a holistic launch campaign for Beachwaver Co. which involved; setting up salon partnership opportunities, carrying out media showings, hosting an intimate pool side media launch event, media and influencer gifting, product placement, locking in brand partnerships and managing activation roll outs, and attending desk-side media meetings.
$629,000+
value of coverage (ROI of 11:1)
10.9 MILLION+
People reached
Campaign highlights included; locking in a partnership with TopShop to set up a Beachwaver pop-up salon instore nationally and securing relationships with 22 key Sydney salons.
Want to chat about what we can do for you?
BRISBANE
Level 4, 500 Queen St
Brisbane QLD 4000
T: +61 7 3854 1633
[email protected]
SYDNEY
Level 14, 6 O'Connell Street
Sydney NSW 2000
T: +61 2 9994 4014
[email protected]
MELBOURNE
26 King Street, Prahran VIC 3181
Melbourne VIC 3000
T: +61 3 9993 9333
[email protected]
