THE DIAMOND CONCIERGECASE STUDY
To create a mass brand awareness campaign that introduces The Diamond Concierge to a large audience.
We created a viral campaign that received global recognition. We did this by giving away an $80,000 diamond ring for a proposal at a movie premiere. The proposal was disguised as an advertisement that aired prior to the film. Hidden cameras were set up within the cinema to capture the reaction of the unsuspecting lady… That footage was then packaged up and distributed to media overnight, before gaining widespread recognition around the world via broadcast, online and viral social hits!
The creativity of this campaign made it a global success, reaching Australia, US, Canada, UK, Taiwan and Europe!