Challenge.

Australia’s newest property tech company houseandland.com.au appointed The Red Republic to launch the new technology platform. Longer term, our goal was to create awareness of HAPI technology, the platform and its key stakeholders to align with Houseandland’s national sales and marketing strategy.

Solution.

We developed a robust PR strategy to ensure maximum cut through in top-tiered media, while speaking to the tech startup’s business capabilities in both B2B and B2C markets. From there, we commissioned a research report that focused on creating leading data to release to support the positioning of houseandland.com.au as a voice of authority, not just in the building industry but for property and tech overall.

A targeted media campaign engaged top-tier journalists in the property and technology space yielding results that saw spikes in brand engagement from high-profile national and international businesses.