BACCHUS
CASE STUDY![](https://theredrepublic.wpengine.com/wp-content/uploads/2020/07/Bacchus.jpg)
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Challenge.
Execute a memorable and epic launch event for Brisbane’s first high-end pool bar, Bacchus, generating brand exposure and social hype.
Solution.
The Red Republic developed a lavish and unique launch concept for 600 guests, including top Brisbane and national media. We began outreach to traditional media 6 months before launch to secure in-depth stories at launch. Secured partners including Lamborghini, Moet & Chandon and Canturi to communicate Bacchus’ ultra luxe brand positioning.
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![](https://theredrepublic.wpengine.com/wp-content/uploads/2020/07/Money2_Resized.png)
$464,000
Value of coverage
![](https://theredrepublic.wpengine.com/wp-content/uploads/2020/07/Reach2_resized.png)
1 million+
People reached
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30%
Social media growth