Challenge.

Execute a memorable and epic launch event for Brisbane’s first high-end pool bar, Bacchus, generating brand exposure and social hype.

Solution.

The Red Republic developed a lavish and unique launch concept for 600 guests, including top Brisbane and national media. We began outreach to traditional media 6 months before launch to secure in-depth stories at launch. Secured partners including Lamborghini, Moet & Chandon and Canturi to communicate Bacchus’ ultra luxe brand positioning.

.